Technical SEO Audits: Find What’s Holding You Back

Why Technical SEO Matters

You can have perfect content and thousands of backlinks, but if Google can’t crawl your site properly, your pages won’t rank. Technical SEO is the foundation everything else builds on.

Technical issues are often invisible to users but crippling to search performance. A broken robots.txt file can block your entire site from Google. Slow page speed tanks rankings and conversions. Duplicate content confuses search engines about which pages to rank. Poor mobile optimization triggers penalties.

A technical SEO audit identifies these hidden problems before they destroy your organic traffic. After 25+ years auditing sites, we’ve seen every technical issue imaginable—and know exactly how to fix them.

What We Audit

Crawlability and Indexation

Can Google crawl and index your pages? We analyze robots.txt files, XML sitemaps, crawl budget usage, pagination handling, and indexation coverage to ensure all important pages are discoverable and indexed.

Site Architecture and URL Structure

Poor site structure wastes crawl budget and confuses both users and search engines. We evaluate information architecture, URL structure, internal linking patterns, and navigation to ensure logical, scalable structure that distributes authority effectively.

Page Speed and Core Web Vitals

Google uses page speed as a ranking factor. We measure Core Web Vitals (LCP, FID, CLS), identify bottlenecks, and provide specific recommendations for improving load times on desktop and mobile.

Mobile Optimization

With mobile-first indexing, your mobile site determines rankings for all devices. We audit mobile usability, responsive design implementation, mobile page speed, and touch element sizing to ensure flawless mobile experience.

Duplicate Content Issues

Duplicate content dilutes ranking power and confuses search engines. We identify duplicate content across your site, analyze canonical tag implementation, check for parameter issues, and ensure proper handling of www vs. non-www, HTTP vs. HTTPS.

HTTPS and Security

Sites without HTTPS get ranking penalties and browser warnings. We verify SSL certificate implementation, check for mixed content warnings, and ensure secure protocol across all pages.

Structured Data and Schema Markup

Schema markup enables rich results in search—star ratings, FAQ sections, breadcrumbs, and more. We audit existing schema implementation, identify opportunities for additional markup, and ensure proper validation.

Our Audit Process

1. Comprehensive Crawl

We crawl your entire site using professional tools (Screaming Frog, Sitebulb, Ahrefs, etc.) to identify technical issues. For large sites, we analyze crawl efficiency and focus on high-value pages.

2. Manual Analysis

Automated tools miss nuance. We manually review site architecture, examine edge cases, test mobile functionality, analyze JavaScript rendering, and identify issues tools don’t catch.

3. Search Console Analysis

Google Search Console reveals how Google actually sees your site. We analyze coverage reports, Core Web Vitals data, mobile usability issues, security problems, and manual actions.

4. Competitive Benchmarking

We compare your technical SEO implementation against top-ranking competitors to identify gaps and opportunities for improvement.

5. Prioritized Recommendations

We don’t just list problems—we prioritize fixes by impact and effort. Quick wins get tackled first, followed by more complex improvements. Each recommendation includes specific implementation guidance.

Common Technical Issues We Find

Broken Robots.txt Files

A misconfigured robots.txt can block Google from entire sections of your site—or your entire site. We’ve seen sites lose 90% of traffic overnight from robots.txt mistakes.

Redirect Chains and Loops

Page A redirects to B, which redirects to C, which redirects to D. Each redirect wastes crawl budget and dilutes link equity. We identify and fix redirect chains site-wide.

Orphan Pages

Pages with no internal links are hard for Google to find and rank. We identify orphan pages and develop internal linking strategies to connect them properly.

Bloated JavaScript

Heavy JavaScript can slow page speed and prevent proper rendering. We identify render-blocking JavaScript, analyze how content is served to search engines, and recommend optimization strategies.

Improper Canonical Tags

Canonical tags tell Google which version of duplicate content to index. Incorrect implementation causes indexation problems and wasted crawl budget.

Missing or Broken Hreflang Tags

International sites need hreflang tags to tell Google which language/country version to show in search. Improper implementation causes wrong pages to rank in wrong countries.

Site Migration Audits

Site migrations—moving to a new domain, redesigning, or changing CMS—are high-risk for SEO. One mistake can tank rankings overnight. We provide pre-migration audits and post-migration monitoring to ensure:

• → Proper 301 redirects from every old URL to new URLs
• → No valuable content or pages lost in migration
• → All technical SEO elements preserved or improved
• → Mobile optimization maintained through migration
• → Page speed doesn’t regress on new platform

E-commerce Technical SEO

E-commerce sites have unique technical challenges:

• → Faceted navigation creating thousands of duplicate URLs
• → Out-of-stock products and proper handling strategies
• → Product schema markup for rich results
• → Pagination and infinite scroll implementation
• → Site speed with large catalogs and images

We’ve audited e-commerce sites on every platform—Shopify, WooCommerce, Magento, BigCommerce, custom builds—and know the platform-specific issues each presents.

Deliverables

Our technical SEO audit includes:

• → Comprehensive written report documenting all issues found
• → Prioritized recommendations by impact and effort
• → Specific implementation guidance for developers
• → Spreadsheet of all crawl errors and redirect issues
• → Video walkthrough explaining findings and recommendations
• → Follow-up support answering questions during implementation

Why Experience Matters

Technical SEO requires deep expertise. We’ve been auditing sites since 1999—before Google even had an algorithm. We’ve seen every technical issue, worked with every platform, and navigated every algorithm update.

This experience means we find issues others miss, provide implementation guidance developers can actually use, and prioritize fixes based on real-world impact rather than theoretical best practices.