SEO Consulting: Strategic Guidance From Experts
Sometimes you need expert guidance without full-service management. We audit your strategy, identify opportunities, and provide actionable recommendations.
Who Needs SEO Consulting?
SEO consulting makes sense when you have internal resources to execute SEO work but need strategic direction from experienced professionals. You might have a marketing team, web developers, or content writers—but lack someone with deep SEO expertise to guide the strategy.
Common scenarios where consulting is ideal:
- → You have an in-house team that needs expert guidance
- → You’re launching a new website and want it done right from the start
- → Your SEO efforts have plateaued and you need fresh perspective
- → You need an objective audit of current agency performance
- → You’re making major site changes and want to avoid SEO disasters
- → You need specialized expertise your team lacks
After 25+ years in SEO, we’ve seen every scenario, every algorithm update, every type of business. We provide perspective and guidance that comes only from decades of experience.
What SEO Consulting Includes
Comprehensive SEO Audit
We examine your entire SEO footprint—technical infrastructure, on-page optimization, content quality, backlink profile, keyword rankings, and competitive positioning. This isn’t a superficial scan—it’s a forensic analysis that identifies exactly what’s working, what’s not, and why.
Strategic Roadmap
Based on audit findings, we develop a prioritized roadmap of recommendations. Not a generic checklist—a strategic plan tailored to your business goals, resources, and competitive landscape. We identify high-impact opportunities that deliver results fastest.
Competitive Analysis
We analyze your top competitors’ SEO strategies—what keywords they rank for, their backlink profiles, content strategies, and technical implementations. This reveals gaps in your approach and opportunities they’re exploiting that you’re missing.
Keyword Strategy
We identify which keywords you should target based on search volume, competition, commercial intent, and your ability to rank. This isn’t just throwing keywords at you—it’s strategic prioritization of terms that will actually drive business results.
Content Strategy Guidance
We recommend content topics, formats, and structures that will attract links, rank well, and serve your business goals. This includes identifying content gaps, improving existing content, and developing topic clusters that establish topical authority.
Technical SEO Recommendations
We identify technical issues hurting your rankings—site speed problems, mobile issues, crawl errors, indexation problems, schema markup opportunities. We provide specific, actionable recommendations your developers can implement.
Link Building Strategy
We analyze your backlink profile, identify toxic links, and recommend white-hat link building strategies appropriate for your industry and resources. This includes identifying link opportunities your competitors have capitalized on.
Consulting Engagement Types
- → One-Time Audit & Strategy: Comprehensive audit with detailed recommendations
- → Ongoing Advisory: Monthly consulting calls to guide strategy and answer questions
- → Project-Based: Consulting for specific initiatives (site migration, redesign, launch)
- → Team Training: Educating your team on SEO best practices and execution
The Value of Experience
SEO consulting requires more than technical knowledge—it requires pattern recognition that comes only from years of experience. We’ve seen:
- → Every major Google algorithm update since 1999
- → How SEO strategies evolve across industries and business models
- → What works long-term vs. what delivers quick wins then backfires
- → How to prioritize efforts when resources are limited
- → The difference between correlation and causation in SEO data
- → How to avoid costly mistakes during site migrations and redesigns
This experience means we don’t just identify problems—we provide context for why they matter and realistic guidance on how to fix them given your resources and constraints.
Common Consulting Scenarios
Auditing Current Agency Work
Are you paying an SEO agency but unsure if they’re delivering results? We provide objective third-party audits of agency work—reviewing their strategy, execution quality, and results. This gives you clarity on whether to continue, adjust expectations, or find new partners.
Website Migration or Redesign
Site migrations and redesigns are high-risk for SEO. One mistake can tank your rankings overnight. We consult during these projects to ensure proper redirects, URL structure, content preservation, and technical implementation that maintains or improves SEO performance.
Enterprise SEO Strategy
Large organizations with multiple stakeholders, complex sites, and bureaucratic processes need strategic guidance to navigate organizational challenges while implementing effective SEO. We provide executive-level consulting that bridges technical SEO and business strategy.
Team Education and Training
Sometimes the best investment is educating your team so they can execute SEO independently. We provide training tailored to your team’s role—technical training for developers, content strategy for writers, strategic training for executives.
Consulting vs. Full-Service SEO
How do you choose between SEO consulting and full-service SEO management?
Choose Consulting When:
- ✓ You have internal resources to execute SEO work
- ✓ You need strategic direction more than tactical execution
- ✓ You want to build internal SEO capability
- ✓ You need objective audit of current efforts
Choose Full-Service When:
- ✓ You lack internal resources for SEO execution
- ✓ You want comprehensive management of all SEO activities
- ✓ You need ongoing content creation and link building
- ✓ You prefer outsourcing entirely to focus on core business
Many businesses start with consulting to get strategy right, then transition to full-service once they understand what needs doing. Others maintain ongoing consulting relationships where we provide strategic guidance while they handle execution.
Red Flags in SEO Consulting
Generic Recommendations: Cookie-cutter advice that doesn’t account for your specific situation isn’t consulting—it’s templating.
Overpromising Results: No consultant can guarantee specific rankings or traffic increases—too many factors are beyond anyone’s control.
Lack of Experience: SEO advice from someone who hasn’t weathered multiple algorithm updates lacks crucial perspective.
Our Consulting Approach
Our consulting philosophy is straightforward: we provide honest, actionable guidance based on decades of experience. We don’t sugarcoat problems, we don’t sell unnecessary services, and we don’t promise miracles.
What makes our consulting valuable:
- → We’ve seen what actually works across 25+ years and thousands of projects
- → We understand business constraints and provide realistic recommendations
- → We prioritize recommendations by impact and effort
- → We explain not just what to do, but why it matters
- → We’re transparent about what we don’t know (no one knows everything)
Typical Deliverables
Comprehensive audit report, prioritized recommendations, keyword strategy, competitive analysis
Implementation roadmap with timelines
Timeline
One-time audit: 1-2 weeks
Ongoing consulting: Monthly or as-needed
Need Strategic SEO Guidance?
Let’s discuss your situation, audit your current efforts, and provide clear recommendations for moving forward.