Online Reputation Management: Control What People See

Why Your Online Reputation Matters

Before someone calls you, hires you, or buys from you, they Google your business name. What they see in those first-page results determines whether they move forward or choose a competitor.

A single negative review site, complaint board, or outdated article on page 1 of Google can cost you thousands in lost business. Most people never look past the first page. They see one negative result, assume the worst, and move on.

Online reputation management isn’t about hiding problems or censoring critics—it’s about ensuring accurate, positive content about your business dominates search results so negative or misleading content gets pushed to page 2, 3, or beyond where it has minimal impact.

After 25+ years managing online reputations, we’ve seen businesses transform from struggling with negative search results to dominating page 1 with positive, compelling content that drives conversions.

What We Manage

Search Results for Your Business Name

When someone searches “[Your Business Name]” or “[Your Name],” we ensure the first page shows positive, accurate content—your website, positive reviews, news coverage, social profiles, awards, and helpful content you’ve created.

Review Platforms

Google, Yelp, Facebook, industry-specific review sites—we monitor all of them. We implement systems to generate positive reviews from satisfied customers and respond professionally to all feedback, positive or negative.

Negative Content Suppression

When negative content ranks on page 1, we create and optimize positive content to outrank it. This includes creating high-quality content on authoritative platforms, building links to positive content, and leveraging your owned properties to dominate more real estate.

Social Media Presence

Active, professional social profiles often rank on page 1 for branded searches. We optimize your LinkedIn, Facebook, Twitter, and other relevant platforms to rank prominently and present your business positively.

Review Management Strategy

Reviews directly impact both reputation and local SEO rankings. Here’s how we manage them:

Systematic Review Generation

Most satisfied customers won’t leave reviews unless asked. We implement automated systems that request reviews after positive interactions—completing a service, making a purchase, or reaching a milestone. The key is making it easy with direct links to your review profiles.

Response to All Reviews

Every review—positive or negative—deserves a response. We craft professional responses that thank positive reviewers and address negative feedback constructively. This demonstrates you care about customer satisfaction and can actually improve perception even when reviews are negative.

Multi-Platform Strategy

Different industries have different important review platforms. For local businesses, Google and Yelp dominate. For B2B, G2 and Capterra matter. For healthcare, Healthgrades and Vitals. We identify which platforms matter for your industry and focus review generation there.

Dealing With Fake or Unfair Reviews

Sometimes reviews violate platform policies—they’re from competitors, contain false information, or violate terms of service. We identify these violations and submit removal requests with proper documentation. However, most negative reviews won’t be removed, so the best defense is generating enough positive reviews that bad ones become outliers.

Suppressing Negative Content

When negative content ranks on page 1 for your business name, it needs to be pushed down. Here’s how:

Creating Positive Assets

We create high-quality content on authoritative platforms that can rank for your business name—LinkedIn articles, Medium posts, industry publications, press releases, video content on YouTube, professional profiles on industry sites. Each piece of positive content that ranks pushes negative content further down.

Optimizing Owned Properties

Your website, social profiles, and other owned properties should dominate page 1. We optimize these assets specifically to rank for your business name, ensuring they occupy multiple positions and leave less room for negative content.

Link Building to Positive Content

We strategically build backlinks to positive content to increase its authority and rankings. This helps positive pages outrank negative ones that may have existed longer.

Legal Removal (When Applicable)

In rare cases where content is defamatory, contains false information, or violates laws, legal action may be possible. We work with legal counsel when appropriate to pursue removal through proper channels.

Proactive Reputation Building

The best reputation management is proactive, not reactive. We help you build a strong positive presence before problems arise:

• → Publish thought leadership content that positions you as an industry expert
• → Generate positive media coverage through strategic PR
• → Build a library of positive content that ranks for your name
• → Maintain active, professional social media profiles
• → Systematically generate positive reviews across platforms
• → Monitor brand mentions and address issues before they escalate

Monitoring and Alerting

We continuously monitor your online reputation so you know immediately when new content appears:

• → Track all new reviews across major platforms
• → Monitor brand mentions across web and social media
• → Alert you to new content ranking for your business name
• → Track sentiment trends over time
• → Provide regular reputation reports showing your search results

Timeline and Expectations

Reputation management is an ongoing process, not a one-time fix:

• → Review generation: Immediate implementation, results within 30 days
• → Negative content suppression: 2-6 months to push content off page 1
• → Building positive presence: Ongoing process with compounding benefits
• → Maintenance: Continuous monitoring and management to maintain results

Why It Matters for Your Business

Your online reputation directly impacts revenue. When potential customers search your business and see positive reviews, professional profiles, and quality content, they trust you. When they see negative reviews, complaint boards, or outdated information, they choose competitors.

After 25+ years managing online reputations across industries, we’ve seen the financial impact. Businesses that actively manage their reputation consistently outperform those that don’t—higher conversion rates, better customer lifetime value, and stronger market position.