Media Mentions: Get Your Business Cited by Real Publications
We create data-rich, long-form content designed to earn your business mentions and backlinks from journalists, bloggers, and industry publications.
What Media Mentions Actually Are
A media mention is when a journalist, blogger, or publication references your business, cites your data, quotes your expertise, or links to your content in their own article. It’s not an ad. It’s not a press release sitting on a wire service. It’s a real writer at a real publication deciding your content is worth referencing.
That distinction matters. Google treats earned editorial links differently than paid placements or directory submissions. A single mention in a respected industry publication or news outlet carries more SEO weight than dozens of generic backlinks—and it builds the kind of brand credibility that money can’t buy.
The challenge is getting there. Journalists don’t cite empty service pages or generic blog posts. They cite original data, unique research, and content that gives them something they can’t find anywhere else.
How We Get You Mentioned
We don’t blast press releases and hope for the best. We build content assets that publications actually want to reference—then we put them in front of the right people.
Create the Asset
We research and produce long-form, data-rich content—original studies, industry analyses, statistical roundups, survey results—published on your site under your brand.
Target the Media
We identify journalists, editors, and bloggers who cover your industry and are actively writing about related topics. We pitch the content directly to them as a source.
Earn the Mention
When publications cite your data or reference your research, you earn editorial backlinks, brand visibility, and the kind of third-party credibility that moves rankings and builds trust.
The Content We Build
Not all content attracts media attention. Generic blog posts and surface-level articles get ignored. Here’s what actually gets picked up:
Data-Driven Content
- → Original research and survey results
- → Industry statistical analyses and trend reports
- → Cost studies and pricing breakdowns by market
- → Rankings, indexes, and comparison guides
Long-Form Authority Pieces
- → Comprehensive industry guides (2,000-5,000+ words)
- → Expert roundups with unique insights
- → State-of-the-industry reports
- → Infographic-supported visual stories
Why Data-Rich Content Gets Picked Up
Journalists are under pressure to publish quickly and cite credible sources. When you hand them a well-researched article packed with original data, statistics, and insights they can reference, you’re making their job easier. That’s the entire strategy.
A reporter writing about rising legal costs doesn’t want to do the research themselves. If your law firm published a comprehensive study breaking down average settlement amounts by case type, with real numbers and regional comparisons, that reporter has every reason to cite you as the source.
A blogger covering healthcare trends doesn’t want to compile their own statistics. If your medical practice published an analysis of patient wait times or treatment costs across markets, they’ll link to your data and mention your practice by name.
The content lives permanently on your website. Every time it gets cited, you earn a backlink. Those backlinks compound over months and years, continuously building your domain authority and driving referral traffic from publications your customers already trust.
What Makes Content Media-Worthy
- → Original data: Numbers, statistics, and findings that don’t exist anywhere else
- → Timeliness: Content tied to current trends, seasons, or news cycles
- → Visual assets: Charts, infographics, and data visualizations publications can embed
- → Expert perspective: Your professional insight framed as quotable expertise
- → Depth: Comprehensive coverage that goes beyond what’s already been published
- → Citability: Clear, specific claims with supporting evidence that journalists can reference
Our Media Mentions Process
This isn’t a one-off press release. It’s a repeatable system that builds momentum over time.
Phase 1: Research & Strategy
Topic Discovery
- → Identify data gaps in your industry’s media coverage
- → Analyze what journalists are currently writing about
- → Map seasonal trends and upcoming news hooks
- → Review competitor media coverage for opportunity gaps
Media Mapping
- → Build a targeted list of relevant journalists and editors
- → Identify industry blogs and niche publications
- → Track active HARO and journalist source requests
- → Prioritize publications by domain authority and relevance
Phase 2: Content Creation
Research & Writing
- → Compile and analyze original data sets
- → Write long-form content with clear methodology
- → Include quotable statistics and key findings
- → Frame your brand as the expert source throughout
Production & Publishing
- → Design charts, infographics, and visual assets
- → Optimize for SEO (target keywords, schema, meta)
- → Publish on your website with proper attribution
- → Create embeddable assets for easy media pickup
Phase 3: Outreach & Promotion
Media Outreach
- → Personalized pitches to targeted journalists
- → Respond to active journalist queries with your data
- → Pitch to industry blogs and niche publications
- → Follow up and nurture media relationships
Amplification
- → Social media promotion of published content
- → Email outreach to complementary websites
- → Community and forum distribution where relevant
- → Syndication to secondary platforms for wider reach
What This Isn’t
Not paid placements: We don’t pay publications to mention you. These are earned editorial mentions that carry real SEO and credibility value.
Not press releases: Wire-service press releases rarely earn links or media coverage. We create content that journalists actually want to reference.
Not guest posting: We’re not writing articles for other sites. We’re publishing authoritative content on your site that other sites cite and link back to.
What You Get
Every media mentions campaign delivers tangible, measurable results across multiple channels:
SEO Benefits
- → High-authority editorial backlinks
- → Increased domain authority
- → Improved rankings across all keywords
- → Long-form content that ranks independently
Brand Benefits
- → Third-party credibility from real publications
- → “As seen in” logos for your website and marketing
- → Referral traffic from publication audiences
- → Positioned as an industry authority and thought leader
The Bottom Line
Most businesses try to build backlinks through guest posts, directory submissions, and link exchanges. Those tactics work, but they have a ceiling. Media mentions break through that ceiling by earning the kind of editorial links that Google values most—from real publications, with real audiences, citing your business as a credible source.
The content we create does double duty. It ranks on its own for high-value keywords, driving organic traffic directly. And it attracts media citations that build your authority, which lifts rankings for everything else on your site. That’s not a one-time boost—it’s a compounding asset that keeps working for years.
Best For
Law firms, medical practices, financial services, real estate, and any business that benefits from being seen as an authority
Especially effective in industries where trust and expertise drive conversions
Timeline
First content asset: 2-4 weeks. Initial media pickups: 4-8 weeks.
Compounding results over 3-6 months as more publications discover and cite your content
Ready to Get Your Business in the Press?
Let’s build content that earns real media mentions, real backlinks, and real authority for your business.