SEO Growth Plan: Break Through the Plateau
Your site has traffic. It has pages. But growth has stalled—or worse, you’ve lost ground. This plan identifies what’s holding you back and fixes it.
This Isn’t a Starter Problem
You’ve already invested in SEO. You have a website with real pages, real content, and at some point it was working. But now traffic has flatlined. Rankings have slipped. Competitors who used to sit below you are showing up above you. Or maybe a Google update hit and you’re still trying to figure out what happened.
The Starter Plan builds foundations from scratch. This plan is different. The SEO Growth Plan is for established sites that need to diagnose what’s wrong, fix what’s broken, and build a content strategy that gets traffic moving again.
After 25+ years in SEO, we’ve seen every version of this problem. The fix is almost never one thing—it’s a combination of technical issues, stale content, lost authority, and missed opportunities that compound over time.
Who This Plan Is For
The SEO Growth Plan is built for businesses in a specific situation. You’ll recognize yourself in at least one of these scenarios:
- → Traffic plateau: Your organic numbers have been flat for 6+ months despite having decent content and a functioning site
- → Ranking drops: Keywords you used to rank for have slipped to page 2 or beyond, and you’re not sure why
- → Algorithm hit: A Google core update or spam update visibly impacted your traffic and you haven’t recovered
- → Stale content: Your blog and service pages haven’t been updated in over a year and search engines have noticed
- → Technical debt: Site speed issues, crawl errors, broken links, and outdated code are dragging your performance down
- → Competitors passing you: Sites that used to rank below you are now outperforming you in the SERPs
Month 1: Deep Diagnosis
Before we fix anything, we need to understand exactly what’s happening. This month is about finding every problem and prioritizing the ones that will move the needle fastest.
Technical Audit
- → Full crawl analysis (indexing, errors, redirects)
- → Core Web Vitals and page speed assessment
- → Mobile usability review
- → Penalty and manual action check
Performance Forensics
- → Traffic trend analysis (what dropped and when)
- → Keyword position tracking and loss mapping
- → Competitor gap analysis
- → Backlink profile health check
Month 2: Technical Fixes & Quick Wins
With the diagnosis complete, we tackle the highest-impact technical issues first. These are the fixes that often produce visible improvements within weeks.
Technical Remediation
- → Fix crawl errors, broken links, redirect chains
- → Site speed optimization (images, code, caching)
- → Schema markup implementation
- → XML sitemap and robots.txt cleanup
Quick Win Optimization
- → Re-optimize top pages losing rankings
- → Title tag and meta description rewrites
- → Internal linking restructure
- → Disavow toxic backlinks if needed
Month 3: Content Overhaul Begins
Stale content is the silent killer of established sites. Google’s Helpful Content system rewards fresh, comprehensive, expert-level content—and punishes thin, outdated pages. This is where we start turning that around.
Content Audit & Pruning
- → Audit every page for quality, relevance, and performance
- → Identify pages to update, consolidate, or remove
- → Eliminate thin content and keyword cannibalization
- → Redirect removed pages to stronger content
Content Refresh
- → Rewrite and expand top-performing pages
- → Update statistics, examples, and references
- → Add new sections targeting related keywords
- → Improve E-E-A-T signals (expertise, authority, trust)
Month 4: Content Strategy & New Pages
With the existing site cleaned up and optimized, we shift to building out new content designed to capture traffic you’ve never had. This is where growth starts compounding.
Strategic Content Creation
- → 4-6 new pages targeting keyword gaps
- → Topic cluster development around core services
- → Long-form guides and resource pages
- → FAQ content targeting featured snippets
Conversion Optimization
- → Improve calls-to-action on high-traffic pages
- → Landing page optimization for key services
- → User experience improvements based on analytics
- → Local landing pages if applicable
Month 5: Authority Building
With your technical house in order and strong content in place, we focus on building the external signals that push your rankings higher. Quality backlinks from relevant, authoritative sources in your industry.
Link Building
- → Targeted outreach to industry publications
- → Reclaim lost and broken backlinks
- → Digital PR and resource link opportunities
- → Citation building and directory cleanup
Brand & Reputation
- → Google Business Profile optimization
- → Review generation strategy
- → Brand SERP management
- → Social signal reinforcement
Month 6: Scale & Sustain
The final month focuses on locking in your gains and building the systems for ongoing growth. We measure everything, refine what’s working, and set you up to keep climbing.
Performance Review
- → Full 6-month performance report
- → Ranking improvements vs. baseline
- → Traffic growth analysis by source
- → ROI assessment and conversion tracking
Growth Roadmap
- → Content calendar for next 6 months
- → Ongoing link building priorities
- → Competitive monitoring setup
- → Recommendations for continued growth
Signs You’ve Been Hit by a Google Update
Sudden traffic drop: A sharp decline that coincides with a known Google core update, helpful content update, or spam update.
Gradual decay: A slow, steady decline over months. Often harder to spot but just as damaging—usually caused by content aging out of relevance.
Specific pages tanked: Some pages dropped while others held. This usually points to content quality or E-E-A-T issues on specific pages.
Manual action in Search Console: Google has explicitly flagged something on your site. This requires immediate, targeted remediation.
What to Expect
Months 1-2
Diagnosis and repair. We identify every issue, fix the critical technical problems, and start recovering lost positions. You may see early movement on quick wins.
Months 3-4
Content transformation. Rankings begin to recover as refreshed and new content takes hold. Traffic trends start reversing from flat or declining to upward.
Months 5-6
Authority and acceleration. Backlinks and brand signals compound. Traffic growth becomes consistent. You have a clear roadmap for continued expansion.
By the end of month 6, you’ll have a technically sound website, refreshed and expanded content, stronger authority, and a clear path forward for sustained organic growth.
What’s Included
Full technical audit, content audit, competitive analysis, 4-6 new pages, content refreshes, link building, monthly reporting
Plus direct access to your strategist—not a call center
How It Works
6-month engagement. Monthly billing. No long-term contracts.
After month 6, continue month-to-month or transition to a maintenance plan.
Traffic Stalled? Let’s Fix That.
We’ll diagnose what’s holding your site back, build a plan to fix it, and get your traffic growing again. No contracts. No fluff. Just results.