Case Studies: Real Results, Real Businesses
See how we’ve helped businesses across industries build organic search visibility from the ground up.
Every client below started with near-zero organic visibility. Through strategic SEO—technical optimization, content development, and authority building—we transformed their digital presence into a sustainable source of qualified traffic.
All metrics shown are from Semrush, January 2026.
NurseJournal.org
Comprehensive online resource for nursing students and healthcare professionals, featuring program rankings, career guides, and financial aid information.
The Challenge
NurseJournal needed to establish authority in the fiercely competitive nursing education space while competing against universities, professional associations, and government resources. Despite solid content, they had minimal organic visibility.
Our Strategy
- → Technical Foundation: Complete site architecture overhaul, schema markup for educational content, Core Web Vitals optimization
- → Content Expansion: Comprehensive program guides, career pathway content, state-specific licensing information, and salary data
- → Authority Building: Expert contributor network, citations from authoritative healthcare and education sites
- → E-E-A-T Optimization: Nurse educator profiles, medical review processes, fact-checking procedures
Helbock Law
San Diego personal injury law firm with 30+ years experience, serving La Jolla, Carmel Valley, Encinitas, Del Mar, and North County.
The Challenge
Despite three decades of successful case results, Helbock Law had virtually zero organic search presence. They were invisible online, losing potential clients to larger firms with stronger digital footprints.
Our Strategy
- → Local SEO Dominance: Google Business Profile optimization, 100+ local citations, location-specific landing pages
- → Practice Area Content: Comprehensive pages for personal injury, medical malpractice, product liability, employment law
- → Authority Building: Legal directory submissions, HARO outreach, local business partnerships
- → Technical SEO: Mobile optimization, schema markup for legal services, site speed improvements
PsyDPrograms.org
Comprehensive resource for psychology doctoral programs, featuring APA-accredited program comparisons, state guides, career information, and salary data.
The Challenge
The psychology graduate education space is dominated by universities and established education portals. Breaking through required building topical authority from scratch while competing for high-value, high-intent keywords.
Our Strategy
- → Content Architecture: State-by-state psychology doctorate guides, APA-accredited program databases, specialty comparisons
- → Career Pathway Content: Licensure requirements, salary guides, career outcome data by specialization
- → Technical SEO: Optimized internal linking, schema markup for educational content, mobile-first design
- → Authority Building: Education directory listings, citations from psychology professional organizations
ReuseThisBag.com
Premier supplier of custom eco-friendly reusable bags, serving businesses nationwide with wholesale promotional products since 2006. Based in Bend, Oregon.
The Challenge
The promotional products industry is highly competitive with major distributors dominating search results. ReusethisBag needed to compete for commercial keywords while establishing authority in the eco-friendly niche.
Our Strategy
- → Product Category Optimization: Dedicated pages for grocery bags, wine bags, insulated bags, custom totes
- → Educational Content: Sustainability guides, reusable bag comparison articles, environmental impact resources
- → E-commerce SEO: Product schema, optimized category structure, improved internal linking
- → Link Building: Environmental organization partnerships, industry directory listings
Geoffrey G. Nathan Law
Boston criminal defense attorney with 25+ years experience in felony, federal, and white-collar crimes. Serving all Massachusetts counties.
The Challenge
Criminal defense in Boston is an extremely competitive legal market. The firm had decades of experience and notable case results but limited organic visibility against larger firms with bigger marketing budgets.
Our Strategy
- → Practice Area Pages: Comprehensive content for drug crimes, white collar, federal charges, DUI
- → Geographic Targeting: County-specific landing pages across Massachusetts, local court information
- → Authority Signals: Legal directory profiles, case result highlights, attorney credential optimization
- → Content Strategy: Educational resources on Massachusetts criminal law, defense strategies
Healios Laser Therapy
Advanced Class IV laser therapy clinics specializing in pain relief and accelerated healing. Multiple locations across San Diego and Orange County.
The Challenge
Newer medical technologies face the dual challenge of educating potential patients while competing against established alternatives. Limited search volume for specific treatment names required a broader content strategy.
Our Strategy
- → Condition-First Content: Pages targeting conditions patients search for—chronic pain, sports injuries, post-surgery recovery
- → Multi-Location SEO: Individual location pages for Solana Beach, La Jolla, Carlsbad, Rancho Santa Fe, Newport Beach
- → Educational Resources: Treatment comparison guides, science-backed content on laser therapy benefits
- → Local Authority: Healthcare directory listings, medical professional citations, Google Business optimization
Common Success Factors
While each business is unique, these patterns appear across all successful campaigns:
- → Technical Foundation First: Every successful campaign started with fixing technical issues—speed, mobile, crawlability, and architecture.
- → User-Focused Content: Content that genuinely answers questions and solves problems outperforms keyword-stuffed pages every time.
- → Authority Signals: Expert credentials, reviews, citations, and quality backlinks establish trustworthiness with users and Google.
- → Patient Consistency: Sustainable results take 6-18 months of consistent effort. Quick wins matter, but long-term growth requires patience.
Industries We Serve
Legal, Healthcare, Education, E-commerce, Professional Services, and more
Typical Timeline
Initial results: 3-6 months. Significant growth: 6-12 months. Ongoing optimization continues.
Ready for Similar Results?
Every business is different, but the fundamentals remain the same: technical excellence, quality content, authority building, and consistent execution.